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BRAND IDENTITY • PACKAGING • PRODUCT RETAIL
MYTHOS /
Mediterranean Market
Mediterranean markets often rely on nostalgia to tell their story. Mythos needed something more: a brand that could honor three generations of family tradition while speaking clearly to a new generation of customers. The result is an identity that carries its heritage forward with warmth, confidence, and a distinctly modern point of view.
INDEPENDENT BRAND STUDY
Inspired by professional experience within this category, this project is an independent reimagining developed to explore the brand's fullest creative potential through strategy, identity, and experience.
FOUNDATION
Positioning Mythos as a modern gateway to Greek tradition, where family heritage meets refined, everyday indulgence.
01 / IDENTITY
The Mark & Visual Language
A refreshed wordmark, custom illustration, and considered color palette create a cohesive identity shaped by Greek antiquity, the olive grove, and three generations of family heritage.
LOGO ORIGIN
The Mythos mark began with the olive branch, drawn by hand and paired with a modern wordmark that nods to Greek antiquity without relying on cliché. Together, they create a signature designed to carry the family story forward, from the market counter to the shelf and ultimately to the table.
02 / ENVIRONMENT
Market & Product Systems
Packaging, bottle design, in-store signage, and product photography extend the identity into a tactile system, bringing a family recipe and its story to a wider table.
PRODUCT SYSTEMS
Every bottle, box, tag, and sign is designed as part of the same story. Natural materials, considered details, and a consistent visual language connect the products to their origins while giving Mythos a recognizable presence from shelf to market to table.
03 / STORYTELLING
Photography & Creative Direction
Photography, creative direction, and campaign assets translate the Mythos story into lived moments, connecting the olive grove, the market, and the table.
CREATIVE DIRECTION
Every image was art directed around warmth, generosity, and the rituals of sharing food: sunlit olive groves, worn wood counters, hands passing something from one person to another. Created for the “From Our Table To Yours” campaign, the photography makes the family story tangible, showing tradition not as nostalgia, but as something still being lived.
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